The top-selling beers in Australia for the past year have been unveiled, courtesy of market research company IRI Australia. Topping the list was Great Northern Brewing Co, closely followed by the perennial crowd-pleaser Carlton Dry and Queensland favorite XXXX Gold. The list was completed by the independent brewery Coopers, securing the fourth spot.
In a surprising twist, Victoria Bitter slipped to the fifth position on the ranking of the most popular beers in Australia. This unexpected shift sparked lively discussions among beer enthusiasts on social media. Evidently, the beer aficionados were more preoccupied with discussions about new workwear and fragrances, relegating the traditional favorite VB to a lower standing.
It remains to be seen if this trend will persist when the results are released next year; the introduction of VB’s New VX ‘Xtra’ beers garnered significant enthusiasm among our team. We eagerly anticipate how this new addition may influence the rankings in the upcoming year.
The Top 10 Australian Beer Sales In 2022
Without further ado, lets check out the top ten beer sales in Australia in 2022.
- Great Northern Brewing Co (Brewed by CUB, via. Asahi): Great Northern Brewing Co has rapidly risen to prominence, thanks to its crisp and refreshing taste. With a connection to the pristine landscapes of Northern Queensland, this beer, under the umbrella of CUB (now part of Asahi), has become a go-to choice for those seeking a light and easy-drinking brew.
- Carlton Dry (CUB/Asahi): Carlton Dry, a creation of Carlton & United Breweries (CUB), which is now under the ownership of Asahi, has become a popular choice among beer enthusiasts seeking a smooth, clean, and crisp taste. Its low-carb profile has also contributed to its popularity in the health-conscious beer-drinking community.
- XXXX Gold (Lion, part of Kirin): Originating from the Sunshine State of Queensland, XXXX Gold, under the Lion umbrella (a subsidiary of Kirin), has become synonymous with easygoing Aussie afternoons. Its light and approachable flavor make it a staple at barbecues and gatherings across the nation.
- Coopers (Independent): Coopers Brewery stands out as a proud independent player in the Australian beer scene. With a tradition dating back to 1862, Coopers has garnered a dedicated following for its diverse range of brews. The brewery’s commitment to quality and innovation is reflected in each sip of their well-crafted beers.
- Victoria Bitter (CUB/Asahi): Victoria Bitter, affectionately known as VB, is an iconic Australian beer brewed by Carlton & United Breweries, now part of the Asahi family. Its full-bodied flavor and strong bitterness have made it a mainstay at pubs and sporting events, earning it a top spot in the hearts of many beer enthusiasts.
- Corona (Brewed in Australia by CUB/Asahi): Although of Mexican origin, Corona has firmly established itself as a favorite among Australians. Brewed locally by Carlton & United Breweries (CUB), now part of Asahi, Corona’s light and citrusy profile make it a popular choice, especially during the warmer months.
- Tooheys (Lion/Kirin): Tooheys, a brand under the Lion portfolio (owned by Kirin), has been a key player in the Australian beer landscape for over a century. Its range of beers caters to diverse tastes, making it a household name and a reliable choice for many beer lovers.
- Hahn (Lion/Kirin): Hahn, part of the Lion family (a subsidiary of Kirin), has gained recognition for its commitment to quality and innovation. With a variety of brews in its lineup, Hahn appeals to a broad spectrum of beer enthusiasts, from lager lovers to craft beer connoisseurs.
- Pure Blonde (CUB/Asahi): Pure Blonde, a creation of Carlton & United Breweries (CUB), now part of the Asahi Group, has found a place among health-conscious beer drinkers. Known for its low-carb and low-calorie options, Pure Blonde offers a guilt-free beer-drinking experience without compromising on taste.
- Asahi (CUB/Asahi): Asahi, a Japanese import brewed locally by Carlton & United Breweries (CUB), has become a popular choice for those seeking a premium and distinct beer experience. Its clean and crisp taste, coupled with a touch of sophistication, has earned Asahi a spot in the top 10 beers enjoyed across Australia.
Top 10 Beer Sales In Australia: Is The List Correct?
The most favored beer in Australia is Great Northern Brewing Co, based on the 2022 sales data collected by market research company IRI Australia. However, this revelation has sparked a notable reaction, with a considerable number expressing discontent, particularly toward several offshore-owned beers featured in the top ten.
One Facebook user expressed embarrassment, stating, “Surely a joke!” Another participant in the discussion eagerly anticipated a future where people would develop a taste for what they consider “proper beer” rather than what they referred to as “flavored water.”
The findings have thus ignited a passionate conversation about the preferences and perceptions of beer enthusiasts in the Australian market.
